The multidisciplinary fashion and media consultancy Iktschy Studios, established in 2017, by Kobby Adu introduces the new fashion label, Iktschy Studio Merch (ISM). Distinctly fuelled by the motivation to create classic, timeless and indelible effects on the world via culture, art and fashion, Iktschy Studios originated with a focus on Styling, Creative Concept Development, Creative Direction, Casting, Design and Media Production. Choosing to branch into the merchandise leg of the fashion industry, Iktschy Studios aims to fill a gap within the market that highlights the potential of the African continent to create globally appealing fashion product on a multi-level scale.